Tag Archives: jeans

  In July of 2000 Armani and Gruppo Zegna signed a deal to produce and distribute the Armani Collection lines in a joint venture. In addition, in 2002 Armani signed an agreement with the Safilo company for the production of an exclusive line of glasses, called Emporio Armani glasses. In …

  THE GOLDEN ERA OF DARK BLUE As we have seen, since ancient times man has been attracted by nature’s colors and has tried to imitate and reproduce them to decorate the objets he uses or interacts with. Blue dye, which owes much of its success to the popularity of …

  The first archeological find of overalls was found less than ten years in 1998, in a mining town in Nevada, abandoned for nearly  a century. Here, buried along with other fossils, a pair of “denim waist overalls” was found, produced and purchased between 1880 and 1885 and probably worn …

  Questo antesignano del jeans, pratico da indossare sopra al normale abbigliamento, e a sua protezione, venne chiamato “overall”, cioè qualcosa da mettere sopra a tutto il resto. La storia racconta che Levi Strauss progressivamente lasciò perdere il lavoro da ambulante e razionalizzò la produzione di “overalls”, sotto forma di …

  This precursor to jeans, practical to wear over one’s normal clothing, also to pretect it, was called overalls. The story tells how Levi Strauss gradually, left his work as a traveling salesman and rationalized the production of overalls, in the form of trousers. Soon they were being mass produced, …