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Journalism

YOOX

Launch 10 years ago. Now the live fashion shows. A success with 4 million contacts every month, 100 million Euros net profit in 2008 (+48% compared to 2007) and 68.3 million gross profits in the first period of 2009, it was 46.6 the year before. And for 2010 the floatation …

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WE WOMAN ARE ALL A BIT VAMPIRES

It is the punk-twilight trend of the Milanese parades. For the 2009/2010 winter the punk rock music influences also our dresses. In the Milanese fashion parades the outfit in black leather are combined with fringed t-shirts with dark symbols, emphasized by a heavy make-up and particularly for the eyes. Eyeliner, …

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THE ONLINE FASHION

  THAT ONE CUSTUMER OUT OF THREE LOVES E-commerce, more and more online labels. Marchetti, from Yoox: “The snobbisms are behind us” Could there be anything better? The best of made in Italy delivered to your home, you try it on in peace in your bedroom, in front of your …

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PARIS FASHION PARADES

Women with shapes, Vuitton turns towards the 50s. Miu Miu’s “new new” romanticism. Hermès’ 007. From Casta to McPherson: stop being worried about weight and age.   No mini, no shorts, no pants chez Louis Vuitton. But women wearing skirts and what a women. With shapes due to a pregnancy …

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THE BAARIA MAN

Dolce & Gabbana’s romantic dream.As in a movie, Dolce & Gabbana’s fashion parade wants to give emotions. “We don’t really care much about clothes – provoking – we care about the feelings!” So the models come out in small groups, telling a story made of clothes, celebrating Sicily: a remake …

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