THE ONLINE FASHION

THAT ONE CUSTUMER OUT OF THREE LOVES

E-commerce, more and more online labels.

Marchetti, from Yoox: “The snobbisms are behind us” Could there be anything better? The best of made in Italy delivered to your home, you try it on in peace in your bedroom, in front of your own mirror, nobody spying on you, you can think about it for two weeks and if you really don’t like it, they even come to collect it: that’s the top isn’t?

Yes it is.

No fixed opening hours (and no lunch break or holidays closure).

No shopping assistants (condescending, bored or arrogant).

No need to check your watch.

And with anything you whish at your disposal.

Cheers to the online shopping.

A real boom, with millions of pages seen every month and mostly millions of clothes, handbags, shoes, accessories, flying from one side of the planet to the other, all virtually paid for and worn for real.

The big fashion names understood it. Patrizio Bertelli from Prada: ‘In the next five years 30% of sales in the USA will be done on the Internet”.

You go, you choose, you pay and everything is delivered to your door.

“The recession has only been an accelerator-argues Yoox managing director Federico Marchetti-fashion is the biggest contents producer, with images and multimedia, I believed it could work well on the web”.

The big names and labels are starting to go in this direction.