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Beijing banning “hedonist” advertising
Luxury billboards accused of feeding social discontent
The Government intervenes against the “veneration of foreign products”
The huge international brand advertising billboards in China have reached the end of the line.
The measure, taken by the Government, was justified by the desire to “beautify the city.”
The huge disparities in income and the many demonstrations of discontent worry authorities.
To remedy the jealousy aroused by an display too open to luxuries, Beijing has decided to remove that which only a few privileged can afford.
