ELSA SCHIAPARELLI/5

Only after an investment of 100 thousand francs did she register her brand and move the fashion house to Rue de la Paix. After that her imagination runs wild: sporty garments inspired by African and cubist themes, or fabrics with newspaper cuttings, dresses with surreal giant lobsters, animals yet gigantic. In 1934 she establishes her fashion house at number 21 in Place Vendôme, and from there every year she would launch her collections, each one with its own theme and each one imaginative, yet with great stylistic harmony. She personally designed the models in drawing books with very detailed and elegant sketches. Schiaparelli designed her works, both the exclusive creations which were one of a kind and those which were meant for broader public, with the same identical attentiveness. And in 1934 she launched her three perfumes: Salut, Souci and Schiap, created in her perfumery in Bois-Colombe.