It’s an idea that became clear through time and which he explains so simply.
“I decided to divide the profits into four parts. The first part goes to the company, the second to my family and me; the third goes to the people helping me in the business. The fourth is set aside for embellishing the world. As Emperor Hadrian said: I feel responsible for the world’s beauty”.
A strange species of a pragmatic dreamer, Cucinelli is convinced that he will find stockholders who believe in his vision and therefore will invest in order to watch society’s value increase in time.
In a connection that is not only made up of only capital gain dividends, but of the conviction of being part of a community.
Where everything seems to be a utopia, but the economic results are constantly growing and this year’s sales are predicted to be around €245 million, nearly 21% more than 2010.
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