YOOX

Launch 10 years ago.

Now the live fashion shows.

A success with 4 million contacts every month, 100 million Euros net profit in 2008 (+48% compared to 2007) and 68.3 million gross profits in the first period of 2009, it was 46.6 the year before.

And for 2010 the floatation and Piazza Affari.

“For me this is just the beginning”. Says with a smile Federico Marchetti, 40 years old, Managing Director of Yoox.com. He comes from the town of Ravenna and his parents were simple employees.

“I was feeling a bit in between Donald Duck and Archimedes’ I was looking for an idea”. He found it.

Y as the male chromosome, X as the female one and oo is the binary code unit: men and women online.

Now YooX.com is the most selected online shop, ad hoc collections and showcase for avant-garde designers (thecorner.com).

And an eye on the environment: eco friendly clothes and accessories on Yooxygen.