THREE STYLES OF ITALIAN WOMEN

LOOK AND THE CITY

Milan, Rome, Turin : fashion and the wardrobe change from city to city

House vintage: retrieving from the wardrobe our own territorial roots and combining the old with the new

Tastes in evolution: the metropolis has always had its own uniforms.

But today it is a bit more difficult to make them out.

In Milan women have re-discovered the pointed toe shoes and the jacket with big shoulders; in Rome there are still the rounded toe shoes with a wedge heel and the tight dresses stressing the curves of the body; in Turin they sell a lot of boots and Eighties’ style skinny trousers.

It is not something new that it is enough to give a look to understand where a woman comes from.

But it has never happened as in this period that the differences in the Italian women’s wardrobe were so marked.

The market experts believe that the engine force of this phenomena is the reject of the globalization, due to the flattening of the shopping Meccas, paved with mono-brands (the same in every city).

A reality to which the consumers, quite conscious of that, rebel to it by going back to their territorial roots.

A further reason is the little economic power, leading them to combine the new with what they already have (a kind of house vintage that reveals the origin of the taste of the different regions).

If in Turin the Borbonese d’Antan bags and bijoux reappear, the old Fendi bags reappear in Rome, as well as in Milan they show off the old Prada’s.
Milan, fashion beating heart has always followed the last diktat; super feminine pointed toe shoes, tailleurs with slim jackets and reduced proportions, straight skirts with transparent skin colour stockings.

In Rome the trend is the black tight dress.

Beppe Angiolini, President of the Chamber of Buyers says:

“The Neapolitan woman tends to get dressed like the Roman and the woman from Bari imitates the Milanese one”.

Turin is a case apart, it is démodé par excellence, the style is much more similar to the French one, they sell many leggings to be combined with oversized pullovers and the most requested bag is the Fendi’s Peekaboo.