THE SHOP WINDOW THAT BECOMES ART

The stores clothe themselves.  Between small greenhouses, installations and a touch of Shakespeare.

Global creativity which rethinks the shop window, the store’s furnishings and the shelves.

Fashion puts the ideas on display, the cities become laboratories and the stores somewhat museums: grey walls are transformed into an explosion of green, of leaves and of flowers.

Shop windows invaded by plants in homage to the “vertical gardens” of the Quai Branly museum, at the feet of the Eiffel Tower.

The ecological trend is invading the best stores in the world, from Milan’s Via della Spiga to Hong Kong, passing through Aspen and London.

Much of the inspiration comes from “Alice in Wonderland” with giant plants and mushrooms.

The Moschino window, on Via Sant’Andrea has always has a pioneer role with ever-changing decorations, gathered in a coffee-table book published by Skira. Rosella Jardini is the creative director offering ideas and suggestions.