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At the beginning it was the drawing.
And the drawing was close to genius.
And the drawing was genius.
Apart from metaphors, it has to be said, the fundamentally creative role of the drawing will never be fully acknowledged.
In the Anglophobic Koine’ of business and technology the word drawing has nowadays been replaced by “design”.
But, today as in the time of Raffaello, “Design” speaks to the world in Italian.
