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Studio publicity departments were kept busy in the 30s and 40s dispensing publicity shots of their stars “at work”. These were posed, rather stilted shots (considered campy today) and the editors of the emerging picture magazines soon grew tired of them. They wanted features that were more candid and less controlled, unretouched, unaltered und unrestrained by studio flacks.

Globe began to cover interesting films being shot at the studios and offered he coverage to the major national magazines. This coverage was generally free from studio interference and had a candid feel that met with enormous approval from the publications’ reader-ship. It was also exclusive. There was no worry that the same shot would pop up in a competitive magazine.