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The very first factory specializing in the production of denim garments was “Levi Strauss“, after the Bavarian name of its founder, Levi Strauss. Legend has it that the young German of Jewish origin Lob Strauss, soon transformed into the English-speaking Levi Strass, emigrated to the United States in 1847 and immediately after his arrival in New York started selling denim tents and pieces of material from town to town to earn enough to live on. His street-vending activities eventually lead him to San Francisco in 1853, an irresistible magnet in those days due to the Gold Rush and the booming market created by the migratory flow of gold seekers.
