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AND THE INTUITION OF OVERALLS
For the generations growing up after the Second Worl War it is hard to imagine life without jeans. Available in all sizes, perceived as a garment for leisure time or a trendy item that enhances the legs or hips of whoever is wearing them, over time it has developed an ever larger product range to satisfy a constant demand. Nevertheless, for nearly 400 years denim existed only in the form of large pieces of canvas, which ended up being roughly cut and sewn mainly for agricultural use. It was not until the middle of the 19th century when a German who had emigrated to the United States inaugurated the era of jeans as a man’s garment and understood the significance of a phenomenon that lies at the foundation of contemporary civilization.
