Frida Giannini interprets Ms Loren’s bag

For Sophia Loren it was “my bag “, object of inseparable worship.

It was the 1970s and the bag with the metal corners and a chain strap was the symbol of chic’s practical sense.

Today Gucci is re-presenting the “Gucci 1970” and transforming it into today’s IT bag.

From Sophia to Frida

It’s not true then, that the luck of accessories, their being a best seller that transforms them into an object of worship is a new phenomenon of recent years.  Fashion has always provided a fetish factor, just like it has always invented clothing and accessories that one can’t be disregarded. It was the 1970s, for example, and divas world-wide were being photographed with their inseparable objects of desire, as though it were the covers of Linus to give confidence to their look and image.