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GLAMOUR CRISIS “VOGUE” LAUNCHES THE LUXURY AUSTERITY

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Savings for the Conde Nast Group

The author of the article describes how the crisis has even involved the Conde Nast group which for the first time is in danger of closing the accounts in the red. McKinsey consultants are analysing the situation in order to suggest an intervention plan for the various magazines of the group. Those same magazines that have transformed opulence in brand.
Vanity Fair has cancelled the party that was giving every year in Cannes and the director Graydon Carter has been seen having lunch in the company canteen. For London, Paris, and Milano Fashion Weeks, Glamour’s director will have to choose a cheaper hotel while for Vogue everything stays the same. Anne Wintour and all her staff ‘s plans, from most expensive hotels and restaurants,will not be affected by any change.

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