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The idea that fame carried intrinsic power was nurtured in the 1960s as a result of changes in both the film community and the political world, particulary the demise of the studio system and the emergence of actors as independent agents, as well as the rise to dominance of television in the exposure of causes and the spotlighting of political campaigns.
No longer subject to the restrictions imposed by studio publicity departments on contractees, the stars learned to apply their celebrity more aggressively and the devil take the conseguences.
They became available to speak out for a cause they believed in, no matter if it was unpopular, or tubthump for a favored candidate, or demonstrate even if it meant getting arrested.
