BRUNELLO CUCINELLI/1

KANT IS NECESSARY FOR MAKING A GOOD CASHMERE

He transformed a medieval village into a town-company. He used beauty to win over the Chinese. And now entrepreneur Brunello Cucinelli wants new managers. Philosophers, however. Brunello Cucinelli’s a character who provokes curiosity; Financial Times defined him on September 5 as the “King of cashmere”. Inspired by Aristotle, Socrates and Plato, he invented a concept that is completely his own of “Factory Humanism ”, which he planted in Solomeo, in the Province of Perugia, a village from the 1300s which he brought back to life, transforming it into a town-company. Delegations of Chinese entrepreneurs “enchanted by the town’s beauty” arrive in the amazing place in which memory becomes a downright plan for the future.