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Everyone likes jeans that are faded and worn out; softened by washing and life’s circunstances, their “lived in” look is irresistible for jeans connoiseur.
For this reason modern manufactures find used and old jeans to study and observe light or heavy wear and tear and how color washes out.
Research into vintage effects derived through modern treatments starts by analyzing “naturally” worn garments obtained on second hand markets all over the world or by lucky finds.
