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LADY GAGA

 

Lady Gaga, the sign of the times.

A high-profile woman gifted with business sense.

Besides being an avant-garde entrepreneur of digital capitalism who debates on par with Steve Jobs and the president of Polaroid in search of a business they can develop together.

In short, a brand.

Lady Gaga is an outright communication (and marketing) genius, as well as a performer.

The fulfillment of Andy Warhol’s the oft-quoted intuition-prophecy.

“In the future everyone will have their fifteen minutes of fame.”

It was once a fitting description of Madonna, the post-modern world icon and darling of the gay community.

We may now apply it to Lady Gaga, the expression of our post-modern times.

The post-modern Lady Gaga thrives off increasingly spectacular performances as a prototypical Glam rock heir (with her sparkly outfits) of the extreme 80’s.

With her ever-changing face, a body art experiment of sorts, which expresses the spirit of mercurial era where sought-after or inflicted identities are mutable and prismatic, a one, no one and one hundred thousand, like the costumes and the faces which she interprets in each performance.

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