One of the more outdated terms in fashion industry jargon happens to be one that you are probably hearing a lot about lately as designers and magazines place, more emphasis on their so-called “cruise” collections, which are largely shown in New York during the first two weeks of June. Some designers also call them “resort” or “holiday” collections, but the general idea, at least when they started making these in-between collections for retailers decades ago, was to suggest clothes to fit the needs of very wealthy women who travel to warm destinations during the winter months. These used to be sold privately to stores, with no interest from the press, to freshen up their stock during the months when all the good runway merchandise had been sold or was on the clearance racks. It’s about creating desirable pieces that can take you from October through early spring. While the collection for spring / summer hanging in stores in February, Cruise collection, is issued as early as November.
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