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THE ORIGINS OF A LEGENDARY FABRIC.
For the origins of “Made in Italy” to be able to boast about the origin of the neme jeans is, let’s say, not said without a certain feeling of pride.
The word jeans actually derives phonetically from the city of Genoa, from the French “Genes”, referring to the indestructible dark blue canvas that the Ligurians used starting in the 1500s, mainly in the maritime industry.
An interesting document from 1567 provides evidence that Genoese sailors were already wearing garments made of “blue de Genes” or in any case used this extremely tough canvas for their ships and boats.
